DVDpost als reclame middel.

Dit stond in een artikel in De Standaard.

Enveloppes

Sinds ongeveer een jaartje drukt ook de online dvd-verhuurder DVDPost reclame op de enveloppen waarin het zijn schijfjes naar de klanten stuurt. Kortingen op pizza's, televisietoestellen en haargel zijn al de revue gepasseerd.

'Iedereen wordt er beter van', zegt marketing manager Michel Pigneret. 'Het geeft ons extra inkomsten en de adverteerders krijgen een mooie advertentie. En de klant wordt er ook beter van: we drukken nooit zomaar reclame, maar altijd een aanbieding met kortingen.'

 Volledig artikel lezen.

Peter Gabriel’s Discovery Engine Strikes DVD Deal

The Peter Gabriel-backed personal music recommendation engine The Filter is moving into the DVD market.

The company has signed up to provide Belgian online DVD home rental service DVDPost with its own movie recommendation widget.

Developed by physicist Martin Hopkins using Bayesian mathematics, The Filter is powered by an engine that provides a holistic approach to recommendations – filtering out irrelevant content and only filtering in content that reflects an individual’s tastes and moods through unique algorithms.

Full Article available here

Press Release - A new recommendation engine @ DVDPost

Extract from the official Press Release (30 April 2009):

Peter Gabriel-backed recommendation engine strikes new partnership with DVDPost

• Submitted by: The Filter
• Thursday, 30 April 2009

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The Filter has agreed a new deal to provide the online DVD rental service with a unique recommendation tool to foster movie discovery.

Bath, 30th April 2009 - The Filter, the personalised recommendation engine and the vision of Peter Gabriel, the Grammy award-winning artist and digital media pioneer, is today announcing an agreement with DVDPost, the leading online DVD rental service in Belgium. This brand new partnership sees The Filter's cutting edge discovery engine - based on an advanced algorithm derived from Bayesian mathematics - providing DVDPost’s customers with highly personalised movie recommendations.

"At DVDPost we recognise how critical it is to build user engagement and connect our customers to the movies they want to watch. With a library of over 22,300 movie titles, which is seeing continual growth with every new release, the choice of movies is at risk of becoming overwhelming for our subscribers." said Pierre Demolin, CEO of DVDPost. "The Filter's technology is the perfect solution to these business challenges, allowing us to deliver a personalised service to our users, which will in turn, increase user satisfaction."

David Maher Roberts, CEO of The Filter adds, "I am delighted to be able to add DVDPost to the growing list of partners who are using The Filter’s proven and advanced engine. The objective here is to maximise customer satisfaction from an ever-increasing catalogue of content – something that The Filter was built to do. We're excited that they've decided to adopt our advanced filtering tools and believe the service will see measurable engagement results in the coming months. Clearly, more and more businesses are becoming aware of the revenue benefits of implementing recommendation and content filtering solutions. In addition to today’s announcement, we have a number of trials running with global digital content businesses and we expect to announce a number of new and exciting partnerships throughout 2009."