Peter Gabriel’s Discovery Engine Strikes DVD Deal

The Peter Gabriel-backed personal music recommendation engine The Filter is moving into the DVD market.

The company has signed up to provide Belgian online DVD home rental service DVDPost with its own movie recommendation widget.

Developed by physicist Martin Hopkins using Bayesian mathematics, The Filter is powered by an engine that provides a holistic approach to recommendations – filtering out irrelevant content and only filtering in content that reflects an individual’s tastes and moods through unique algorithms.

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